Covers punctuation, special characters, accent marks, fonts, tabs, indentations, widows and orphans, hyphenations, line breaks, linespacing, justified text, and typeface combinations. Covers punctuation, special characters, accent marks, fonts, hyphenations, line breaks, linespacing, justified text, and typeface combinations.
Describes techniques for professional-level typesetting specifically tailored for the IBM PC and compatibles. Simple yet indispensable typographic advice is offered by a leading graphic design and typography expert.
The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production.
Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and. In an industry burdened by complex technical issues, confusing practices, and a huge learning curve, Book Design and Production makes it easy. This is a one-stop resource to help authors and publishers find clear explanations of every facet of making a book a reality.
Lucid descriptions cover editing, parts of a book, typefaces, design, layout, choosing a designer, selecting a printer, and more. In this book—now in full color for the first time—Robin returns to one of her favorite things: teaching new computer users how to use and enjoy the Macintosh!
Sit down at your Mac and let Robin introduce you to its basic features. From using the mouse to surfing the web, from menu. Adopting a back-to-the-basics approach, this bestselling little Mac classic has been revised and overhauled to introduce users to OS X Lion. But also, he's not afraid to make these complex topics more readable by using an occasional contraction, an informed expression, and even a little humor, i.
Richard Malott, Ph. Professor, Western Michigan University Professor Ledoux has written a primer on a newly emerging discipline: behaviorology. It is the natural science of environment-behavior relations and an intellectually challenging subject, one that variously intersects with astrology, psychology, philosophy, education, and physiology plus other biological and behavioral sciences. Ledoux's discussion of explanatory fictions and a variety of other explanatory fallacies alone, however, is worth the price of admission.
And there is so much more! John Stone Ph. A complete guide for meeting the practical and personal challenges of successfully working from home on either a part-time or full-time basis. A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams.
This revised classic--now in full color--includes a new section on the hot topic of Color itself. Readers who follow her clearly explained concepts will produce more sophisticated and professional pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap--which is just what audiences have come to expect from this best-selling author. A practical guide to successful--and respectable--self publishing.
For academic authors, college instructors, education writers, and curriculum developers. By Franklin H. Silverman, a college professor and author of 14 books in his field and on academic authoring. Typography and Language in Everyday Life provides a detailed look at graphic as well as linguistic aspects of language and suggests there is much to be gained from collaboration between typographers and applied linguists.
The first part of the book provides an introduction to aspects of typographic theory and history and suggests some areas of applied linguistics that offer approaches to studying graphic language. The second part comprises case studies which look at the relationship between prescription and practice for visual organisation by considering everyday display typography, house style and typing manuals, and letter-writing.
Each of these subjects is looked at from historical and theoretical perspectives. Aimed at those who may be unfamiliar with theoretical and historical perspectives on the graphic aspects of language, and with broad concepts in applied linguistics, the book also directs readers to areas of further reading in each of these fields.
Extensively illustrated with examples of past and present graphic language, Typography and Language in Everyday Life is essential reading for students of typography, graphic design, applied linguistics and education, as well as the general reader. Adopting a back-to-the-basics approach, this bestselling little Mac classic has been revised and overhauled to introduce users to Snow Leopard, Apple's newest version of its operating system.
In the gentle, friendly, funny style that generations of computer users have come to know and love, author Robin Williams shows readers how to dive in and start working with the Mac and OS X Snow Leopard.
This full-color little book walks readers through all of the key new features in Snow Leopard. Using straightforward, jargon-free explanations delivered in logical, easy-to-follow sections, Robin is a new user's personal guide, coaching and encouraging readers as they learn their way around the magic of the Mac.
Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the authors' imaginative approach and well-chosen examples.
Discover practical and effective design principles and concepts—and how to apply them to virtually any project. Learn why some designs are attention-getting and others are not. Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more.
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