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Some prefer renting them out to clients- another Book Description - ISBN 36 Pages This free eBook describes five essential marketing models that will help you develop effective marketing campaigns.
Using the most appropriate techniques as part of your decision-making will ensure that you develop the most effective marketing plan for your organization. It helps to match which products and services should be promoted to specific market segments. Building your reputation is an essential part of any marketing communications plan.
Chapter 4 - The STP Model Most products are sold to a specific group of people, referred to as a market segment, not to all consumers.
Whilst this is easy to say it is harder to define the exact make-up of your market segment.
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